从BFAD一个细分行业只服务一家企业看品牌专注度
2021-07-21 21:08:21 营销 专栏 作者:Airsiren 我有话说(31人参与)

一个品牌的力量根源并不是知名度,而是信仰,只有得到消费者认同并且信任的品牌才能引起诸多的经济效益,知名度也只是让信仰的范围扩大。

微信截图_20210716115747111.jpg

影视广告也一样,只有创意并不足以体现品牌的价值,而是需要广告策划者的一种专注,对一个品牌的专注才能够衍生出这种信仰,在其的影视广告作品中也能无形地传播这种信仰。

一个广告策划者也是某一品牌的受众,如果经常在同一个行业的两个品牌间徘徊,为两个品牌费尽心思地想广告创意,试问这样还能够策划出与品牌最为契合的创意广告吗?

而且当消费者在电视上看到两个品牌的影视广告的时候,却是差不多的创意、差不多的拍摄手法和差不多的色彩画面,甚至消费者还能看到画面的背景里有一个相貌极为相似的路人。这样的宣传效果并不能让消费者有深刻的品牌印象。

或者,有人认为让同一个公司里不同的人或者团队分别为两个品牌独立地提供服务,一对一地进行影视广告的创作,这样就不会出现创意雷同的情况了。但是毕竟是同一家影视广告公司的同事,在这么一个大环境下,创作出的影视广告即使创意完全不同,在整体上或多或少还是会有一些共同之处。

并且,如果您想要投资,让我们进行影视广告创作,是希望我们把创作出的最好的影视广告作品给您呢,还是给另一家具有竞争关系的企业呢?当然,另一家企业肯定也是抱有和您一样的想法。

所以BFAD承诺:在同类行业内,BFAD只服务于一家公司,专注为企业创作与企业品牌和产品最为相关的创意广告。


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    创意是广告的生命力,所以细分行业只服务一家是为更好的为创意做铺垫!

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