从BFAD一个细分行业只服务一家企业看品牌专注度
2021-07-21 21:08:21 营销 专栏 作者:Airsiren 我有话说(31人参与)

一个品牌的力量根源并不是知名度,而是信仰,只有得到消费者认同并且信任的品牌才能引起诸多的经济效益,知名度也只是让信仰的范围扩大。

微信截图_20210716115747111.jpg

影视广告也一样,只有创意并不足以体现品牌的价值,而是需要广告策划者的一种专注,对一个品牌的专注才能够衍生出这种信仰,在其的影视广告作品中也能无形地传播这种信仰。

一个广告策划者也是某一品牌的受众,如果经常在同一个行业的两个品牌间徘徊,为两个品牌费尽心思地想广告创意,试问这样还能够策划出与品牌最为契合的创意广告吗?

而且当消费者在电视上看到两个品牌的影视广告的时候,却是差不多的创意、差不多的拍摄手法和差不多的色彩画面,甚至消费者还能看到画面的背景里有一个相貌极为相似的路人。这样的宣传效果并不能让消费者有深刻的品牌印象。

或者,有人认为让同一个公司里不同的人或者团队分别为两个品牌独立地提供服务,一对一地进行影视广告的创作,这样就不会出现创意雷同的情况了。但是毕竟是同一家影视广告公司的同事,在这么一个大环境下,创作出的影视广告即使创意完全不同,在整体上或多或少还是会有一些共同之处。

并且,如果您想要投资,让我们进行影视广告创作,是希望我们把创作出的最好的影视广告作品给您呢,还是给另一家具有竞争关系的企业呢?当然,另一家企业肯定也是抱有和您一样的想法。

所以BFAD承诺:在同类行业内,BFAD只服务于一家公司,专注为企业创作与企业品牌和产品最为相关的创意广告。


分享到:
已有31条评论
昵称:

发  布
最热评论
  • 匿名用户中国地区101.36.73.2
    2015-06-08

    一个细分行业只服务一家是对企业广告效果最大的保障,否则出来的创意都类似,必然会带来损伤

  • 匿名用户中国地区101.36.73.2
    2015-06-08

    互联网里的黑天鹅,不照搬,不复制,不撞衫才是硬道理!

  • 匿名用户中国地区101.36.73.2
    2015-06-08

    创意是广告的生命力,所以细分行业只服务一家是为更好的为创意做铺垫!

  • Bradley中国地区188.143.232.37
    2015-08-08

    FVtS55 http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com

  • Dro4er中国地区188.143.232.70
    2015-08-19

    How many more years do you have to go? http://www.offordcentre.com//readiness/coordinators.html graze zithromax medicine machine displayed The Giants routinely stacked the line to attack Peterson, daring the Vikingsa?? new starting quarterback, Josh Freeman, to throw, and he happily obliged on his way to a dismal 20-of-53, 190-yard night, something that Tuck said was a??a little bita?? of a surprise. The Minnesota offense didna??t score a single point.

  • Jake中国地区188.143.232.70
    2015-08-19

    Have you got a current driving licence? http://www.theinkednaturalist.co.uk//about-me/ juicy wellbutrin generic bupropion $4 deputy pullover The federal government threatened a lawsuit in September if the state failed to make changes. Dudek initially denied the allegations, then repeatedly stated the problems had been fixed. She stressed that the state pays for all medically necessary services for children and that parents ultimately decide whether to place children in nursing homes.

  • Chauncey中国地区188.143.232.62
    2015-08-21

    Photography http://www.findagroomer.com/pet-owner-help.htm where to buy orlistat 120mg At euronews we believe in the intelligence of our viewers and we think that the mission of a news channel is to deliver facts without any opinion or bias, so that the viewers can form their own opinion on world events.

  • Henry中国地区188.143.232.62
    2015-08-21

    Whereabouts in are you from? http://soappresentations.com/products/ buy generic avanafil "In the end if Letta is able to get a short-term agreement,if he is able to postpone elections for a few months, then thatis a positive result for him and there would be a positivereaction by the markets," said Leonardo Morlino, professor ofpolitical science at LUISS University in Rome.

  • Woodrow中国地区188.143.232.62
    2015-08-21

    How much is a Second Class stamp? http://www.vosburghhomedecor.com/products/brands/ purchase proscar Oracle representatives did not immediately respond to calls and emails asking for confirmation that Ainslie would replace Kostecki as the tactician when Oracle again faces Team New Zealand for two races on Thursday.

  • Amelia中国地区188.143.232.43
    2015-08-21

    I was made redundant two months ago http://tandimwines.com/about/ finpecia australia For decades, Japan as been apologizing for its acts of war. No amount of apologies will bring back the dead, but they may help in healing deep wounds. At times, unfortunately, politicians that should face corruption charges win elections. Politicians that we disagree with politically score election victories. That is the nature of the beast we call Democracy.

  • Daron中国地区188.143.232.43
    2015-08-21

    I read a lot http://www.cleansingwithfood.com/store/ methotrexate 20 mg Lee Seung-joon, an analyst at Hi Investment & Securities,said the South Korean market would continue to enjoy foreigninflows as low valuations of local stocks alongside firm marketfundamentals make it stand out from other emerging markets.

  • Sophie中国地区188.143.232.43
    2015-08-21

    Could you tell me the dialing code for ? http://www.theneonjudgement.com/shop/ erythromycin 1000 mg granulat New Zealand authorities have triggered a global recall of up to 1,000 tons of dairy products across seven countries after dairy giant Fonterra announced tests had turned up a type of bacteria that could cause botulism.

  • Romeo中国地区188.143.232.43
    2015-08-21

    Go travelling http://www.theneonjudgement.com/shop/ buy erythromycin for acne This law was maintained and followed for about a century and a half, until popular reaction and fear of dynastic extinction led to the unfortunate brothers being held in captivity instead of killing them.

  • Walton中国地区188.143.232.43
    2015-08-21

    Pleased to meet you http://denali2013.org/teachers-section/ motilium domperidone 10mg David Jones of IG said: “We have seen almost all buyers for this since we launched it, and currently our grey market capitalisation is suggesting a value of £3.68bn on day one, which equates to a share price of 368p. We have seen a good volume of trades and this is definitely the most popular British flotation we have done since lastminute.com, suggesting that it will be a successful debut."

  • Marcelino中国地区188.143.232.62
    2015-08-22

    Your cash is being counted http://www.gleefulmusic.com/purchase/ order mebendazole online To accompany the announcement Bentley released a sketch that hints at how the new model will look, which confirms that it will resemble the EXP 9 F concept car that was unveiled at the 2012 Geneva motor show.

  • Shawn中国地区188.143.232.62
    2015-08-22

    Where are you calling from? http://www.politicaltheology.com/blog/standinginwitness/ 15 mg zopiclone overdose Speaking in an interview, Boff echoed widespread opinion by suggesting the police should rethink their approach. a??Most brothels actually work very hard in order for their neighbors not to notice them,a?? he said.

  • Lincoln中国地区188.143.232.62
    2015-08-22

    Punk not dead http://www.emprendepyme.net/coaching price of zithromax But even the talk of military action from Washington, London and Brussels has had its effects. The Syrian pound lost 10-20 percent of its value against the dollar Tuesday in the Damascus black market, a Syrian banker said.

  • Jarrod中国地区188.143.232.62
    2015-08-22

    Have you got a current driving licence? http://lauralippman.net//bio/ generic topiramate Unbelievable, he denounced human rights violations and conduct in violation of international law that his country commited, he helped expose the unbelievable conduct of the US in Iraq and some of the darkest secrets of the Obama administration, this man deserves respect from all of us, particularly non-americans, as in our case patriotism is not a factor.

  • Elden中国地区188.143.232.62
    2015-08-22

    Will I get travelling expenses? http://www.politicaltheology.com/blog/standinginwitness/ 45 mg zopiclone Protest organizers Earl Conlon and Zeeda Andrews say 3,000 trucks plan to show up to protest Obama, who they say is guilty of treason for sending arms to rebels in Syria. They are also going to demand "the arrest of everyone in government who has violated their oath of office," naming both House Minority Leader Nancy Pelosi (D-Calif.) and Sen. Dianne Feinstein (D-Calif.).

  • Danny中国地区188.143.232.62
    2015-08-22

    What sort of music do you like? http://www.mulotpetitjean.fr/htmlsite_fr/ fasigyn tinidazole Siemens and its financial adviser on the sale, Goldman SachsGroup Inc, declined to comment. Platinum and Golden Gatedeclined to comment, while a spokesman for Centerbridge did notrespond to a request for comment.

  • Shannon中国地区188.143.232.62
    2015-08-22

    Best Site good looking http://agrimeetings.com/contact-us/ tetracycline 500mg cap "Greenpeace calls for the Japanese authorities to do all intheir power to solve this situation, and that includes increasedtransparancy...and getting international expertise in to helpfind solutions," Dr. Rianne Teule of Greenpeace Internationalsaid in an e-mailed statement.

  • Quincy中国地区176.10.104.234
    2015-08-23

    good material thanks http://www.galizacogalego.com/avoaescola bimatoprost for sale no script "One important thing I sincerely want everyone to know is how much I respect and admire Jeff Burton as a person and driver,a?? Newman said. a??He handled his recent announcement and situation with respect, class and dignity.

  • Unlove中国地区176.10.104.234
    2015-08-23

    Canada>Canada http://www.clsecurities.com/mutualfunds.html order ciprofloxacin online No matter what a smartwatch can do, no matter how much technology you pack into it, only a tiny minority of highly motivated geeks are going to walk around with a giant, dorky gadget lashed to their wrists.

  • Earnest中国地区176.10.104.234
    2015-08-23

    Would you like to leave a message? http://www.clsecurities.com/mutualfunds.html ciprofloxacin online pharmacy Those numbers are likely to rise as Spitzer attempts to buy his way into an office that he took for granted. He and Stringer are on the air with attack ads: Stringer focusing on Spitzera??s betrayal of his oath of office as governor, Spitzer knocking Stringer on a term limits issue. Both are fair game.

  • Sanford中国地区176.10.104.234
    2015-08-23

    Where are you from? http://www.c5designs.com/about-c5/ aldactone buy "Excessive screen time, computer time and playing [video games] definitely affect a childa??s vision," agreed Dr. Widad Valme, a Brooklyn optometrist who works with ChildSight. "While using the computer or playing games for a long period of time, the studenta??s eyes begin to strain to focus and can cause headaches."

  • Williams中国地区176.10.104.234
    2015-08-23

    The manager http://www.c5designs.com/about-c5/ aldactone order Although three teams stand ahead of the Bombers (51-44), they will have plenty of chances to control their own fate; the Yankees have 29 games remaining against Boston, Tampa Bay and Baltimore, including 12 against the first-place Red Sox.

  • Nicolas中国地区188.143.232.70
    2015-08-26

    Can I use your phone? http://www.lexacomlegal.com//david-hutchins/ fuss repentance buy cheap bactrim major "The government will be presenting my initiative, theinitiative of the government, in the coming days, I think nextweek," Pena Nieto told local radio from a hospital where isrecovering from the surgical removal of a benign nodule on histhyroid gland. He gave no details about the bill.

  • 匿名用户中国地区223.114.6.46
    2022-05-25

  • 匿名用户中国地区223.114.6.46
    2022-05-25

  • RKxWplTs中国地区223.114.6.46
    2022-05-25

    1

  • RKxWplTs中国地区223.114.6.46
    2022-05-25

    1

没有更多评论了
专栏文章
猜你喜欢
  • 1
  • 2
Copyright BFAD Creation Worldwide inc. 2024
京ICP备2021023071号-1